the question above relates my study of marketing with every 20 something straight guy's (hopefully) favourite topic .... sex .... whichever way u swing (-man -woman - animal -hand - vegetation - shiny metal objects-) is immaterial. For anyone whose interest revolves around slitting peoples throats with half rusted, 3/4 sharpened pettah pavement apple knives... pls stop reading any further.....
No no before you get ahead of yourself, i am not goin to rehash about how sex sells and sexual overtures have replaced essence of advertising communicating core values of the company....
a few weeks back whne my friends and i were literally cramming to take in 6 months worth of lectures in a couple of weeks we realised we forgot most of the shit right after the study session. yes we used real life corporate examples from the apples, to the sonys, to the kimberly clarks.. and infamous "Depend" adult diapers.... to help those suffering incontinenence. These assisted in a great deal to recall.. but still certain topics like Contents of Marketing Plan & Different characteristics between B2C buying & B2B buying... had me foxed.....
came up with some acronyms which myt be useful for anyone wanting to remember...
Contents of Marketing Plan
E - Executive Summary
S - Situational Audit
O - Opportunities / Issue Analysis
O - Objectives
S - Strategy Formulation
A - Action Plan
F - Financial Forecast
C - Controls
acronym - esoosafc (pronounced : a-soosa-f**k)
Different characteristics between B2C buying & B2B buying
B - Number of Buyers
A - Advertiser Influence
D - Decision Makers
P - Product Customisation
U -Usage
S - Size of Purchase
I - International Standards
acronym : badpusi (pronounced : u shud know.... )
umm this helped me mighty lot in the paper ! i have more... i will post more in the future..
1 comment:
lol looks like you've got a different chracteristic between b2c buying and b2b buying on your blog header too!!
keep em coming.. yeah acronyms are major helpful to me as well.
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